Adidas, Edeka or Nivea - there are companies that make millions in sales from powerful storytelling. They understand that stories turn people into customers, partners and fans.
In this workshop, we'll show you how to do just that. What dramaturgy does a story need so that people will identify with your product or company at its best? How do you use storytelling to inspire people when it comes to marketing, sales, PR or HR? This workshop provides answers to those questions.